23 Aug New Look, Who Dis?
Woohoo! We are ringing in the fall season with a complete rebrand and I couldn’t be more excited! I’m Natalie, the mama behind the brand, and I just wanted to give a big thank you to everyone who has supported, shopped, and shared our designs this past year. It truly has meant so much to me and I could never have imagined that this little business would turn into my full-time job. I’m beyond thankful and I felt like it was time for a small makeover a better representation of my style and the style that I want to take the brand.
I originally started this business as Vroom Clothing as a way to have my own outlet and business so I can stay at home with my daughter, Alliya (Ally). I chose the name Vroom Clothing because I thought it sounded “cool” lol. After having my second daughter, Aurora (Aura), this past July, I thought it would be time for me to rebrand and have a bit more meaning to this company. After all, these two girls are my reasons for having this shop and are the inspirations behind every design and it’s the perfect name, Ally + Aura!
My style has always been girly, pink everything, glitter, sparkles, all that fun stuff, and so this is what the new brand will be! Fun! Quirky mom tees! Silly kid’s tee! And lots of pink! I’m definitely a #girlmom all the way and it couldn’t be any more fitting!
I’m also super excited to introduce a blog page, where we will have myself and contributing bloggers posting all about motherhood and all things #momlife! So stay tuned for that! We will also be introducing Ally + Aura Beauty, a separate section where we will have some amazing mom-proof beauty products available that I fell in love with and am so excited to share with you!!
Thank you soooooo much for all your support and in the meantime, don’t forget to JOIN our VIP Group for discounts, fun prizes, games, and just everyday mom talk!